Link building is one of the oldest and most important steps of Search Engine Optimization (SEO). Over the years, a lot has changed in terms of how marketers and search analysts go about SEO, and specifically link building. However, it has always been part of the process, and likely always will. In times when things are a bit different and...
Having a help desk that provides customer support is a necessity for any successful business. Providing customers with timely resolutions of their issues is a huge benefit to any company as it improves customer satisfaction and brand loyalty, which in turn increases revenue acquired over time. With the right software, you can start excelling in...
Objectives and Key Results is a popular goal management framework. Google adopted it in the early 2000s, and John Doer later popularized them in his book “Measure What Matters.” Since then, OKRs are growing in popularity. According to Google Trends, searches for “OKR” increased 4x during the last 4 years. That’s no wonder, since when implemented...
A new decade of competitive marketing is fast-growing and finding tools for marketers to help their business grow is an integral part of success. The digital marketing examples that are most sought after for marketers are as follows: Inbound marketing Content marketing Email marketing Search engine optimization Social media Paid advertising...
Getting to know your competitors’ marketing actions will help you to develop your strategies further. Based on competition activity, on what they do or don’t on different marketing channels, you can plan your next online moves and start building a strong competitive advantage. Start Monitoring Your Competitor Digital Strategies During the...
The start of a new year and a new decade is a great time to review some things that were overlooked in the midst of other, more pressing topics. You will probably agree that password storage, secure password sharing and management is a common issue that people hate thinking about. However, let us make the case why you should review your team’s...
You already know that growing a business takes time, dedication and hard work. It also requires easy access to business tools and software that can help with marketing, building websites, invoicing, contracts, lead generation, live chat, paid ads optimization - and much more. Unfortunately, accessing all these tools can be confusing and costly,...