The Importance of Email Marketing in 2020

Jan 21, 2020 | Blog

A new decade of competitive marketing is fast-growing and finding tools for marketers to help their business grow is an integral part of success.

The digital marketing examples that are most sought after for marketers are as follows:

  • Inbound marketing
  • Content marketing
  • Email marketing
  • Search engine optimization
  • Social media
  • Paid advertising
  • Mobile Marketing
  • Affiliate marketing

One of the tools that is essential for every business is an email marketing platform.

But there are businesses that don’t believe in the power of email marketing because they fail to see the positive results with their own email marketing efforts.

They just need a few email marketing tips to increase the values of their email.
Your content should resonate with what your customers would like to hear from you.

Email marketing has been a household staple for many years and a part of our daily lives.
It has been said that email users are expected to climb up to 4 billion users this 2020.

There is a heap of difference from the number of emails that you received a decade ago compared now.

Huge difference….. Don’t you agree?

Also, it has been mentioned in many articles that email marketing is still one of the most cost-effective marketing media on the web.

It is a service that covers multiple levels of engagement with a customer in a single campaign.

It can engage a prospect, educate, incentivize, and learn from their email preference to serve them better relevant content.

You can delight and surprise your customers with discounts, exclusive offers, RSVP invites to name a few. It is a matter of creative process that goes along with it.

There are many email marketing platforms that you can choose to suit your business.

Taximail is one of the email marketing platform available in the market that you can utilize for your business and fulfill your email marketing needs.

Why is Taximail good for your business?

— Customers feedback before using Taximail. There are problems such as being blocked due to bounce emails by an unknown cause and there is no solution.

— The difference with Taximail, we have a clear analysis of the cause of the bounce and manage to edit according to the 2 types of bounces.

A soft bounce means full mailbox, server crashes for a moment, etc. The system will send out again in accordance with the specified conditions, such as a full mailbox, the system will send it again in the next 4 hours.

A hard bounce means a mailbox that does not exist, the domain does not exist, etc. The system will enter Global Suppression and do not export again because many times the hard bounce will affect the reliability and quality of the IP, resulting in an IP block Stick to the blacklist from ESPs (Email Service Provider) in the end.

Taximail can send out 200,000 emails at a time of 61.4 minutes per account.

— The support we will arrange a Personal Assistant for each customer that is appropriate for the job and easy for customers to consult directly. We can help create or help deliver the campaign. Just send us the complete artwork. (A service from the package with no additional costs)

— Added SMS Marketing features an easy and quick way to interact with customers.

Here are the simple ways that Taximail can help marketers in their email marketing efforts.

Lead generation — you can import leads from salesforce, import Facebook leads, sign-up form and can sync with your database(Oracle, PostgreSQL, MS SQL Server, MariaDB, MySQL)

Automation — you can make a workflow via drag & drop tools to help you send your email campaigns automatically.

AI — with the help of artificial intelligence, you can check the behavior of your customers and not send to none engagement customers.

Tips in building your email campaign:

  • Shorten email content
  • Use real text HTML ( not text in image)
  • Create a clear visual hierarchy
  • Use bigger fonts and line spacing
  • Make sure HTML tables are accessible to screen readers
  • Check for the text alignment and avoid long sections

There is no one size fits all in the email marketing strategy. You need to listen to your audience and tweak what will work for them. With the team of an email marketing expert at Taximail we will guide you to improve your email marketing campaign for better results.

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